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General Questions

1. What services do you offer?

   • Understand their range of services (SEO, PPC, social media, content marketing, etc.).

2. What is your experience in our industry?

   • Assess their familiarity with your specific market.

3. Can you share case studies or references?

   • Look for evidence of past successes and client satisfaction.

Strategy and Approach

4. What is your approach to developing a marketing strategy?

   • Evaluate how they tailor strategies to meet client needs.

5. How do you measure success?

   • Understand the metrics they use to track performance.

6. What tools and technologies do you use?

   • Ensure they use industry-standard tools for analytics and reporting.

Communication and Reporting

7. How often will you communicate with us?

   • Clarify expectations for updates and meetings.

8. What does your reporting process look like?

   • Confirm how they will share results and insights.

Budget and Pricing

9. What is your pricing structure?

   • Understand whether they charge a flat fee, hourly rate, or commission.

10. Are there any additional costs we should be aware of?

    • Look out for hidden fees or costs associated with campaigns.

Team and Expertise

11. Who will be working on our account?

    • Know the team members involved and their expertise.

12. What is the agency’s overall experience?

    • Inquire about their history and client retention rate.

Flexibility and Scalability

13. How do you handle changes in strategy or scope?

    • Ensure they can adapt to evolving business needs.

14. Can you scale your services if our needs grow?

    • Assess their capacity to support future growth.

Ethical Practices

15. What is your approach to SEO and paid advertising?
    • Ensure they adhere to ethical practices and guidelines.

Final Considerations

16. What sets you apart from other agencies?

    • Learn about their unique value proposition.

17. What is the expected timeline for seeing results?

    • Set realistic expectations for outcomes.
      
      

Digital marketing is hard, but the way consumers look for information now demands that your business have an online presence. A mobile-optimized website is becoming as vital as a business license for any company expecting to survive past the first year. If marketing isn’t a strength of your team—or you don’t have the capacity to handle search engine optimization (SEO), email, pay-per-click (PPC), and social media—then you’re likely on the hunt for an agency to handle the day-to-day marketing work.

But where do you start when looking for an agency? What are some of the best questions to ask a consultant to determine if their agency is a good fit for your brand? Here is what to ask when hiring a digital marketing agency. Included are some of the best (and worst) questions I’ve experienced in my time as a Digital Marketing Consultant at Markitors.

By asking these questions, you can better evaluate potential digital marketing agencies and find the right partner for your business.